Sectors
Sports
Engage every fan. Deliver every moment. Build platforms that perform under pressure.
We design, build and operate digital platforms that power live experiences, strengthen fan relationships, and scale across web, mobile, and partner networks.
- Engage fans with personalized, real-time digital experiences
- Support live events with resilient publishing and results infrastructure
- Grow revenue through connected ticketing, membership, and partner ecosystems
Overview
What sports organizations need today, especially during peak moments.
Fan expectations are immediate and continuous, before, during, and after every event. Platforms need to perform under live pressure and keep fans engaged between events.
01
Peak-moment traffic
Game days and global competitions bring traffic surges that ordinary infrastructure can’t absorb.
02
Short attention windows
Fans arrive for the event and leave after it. Keeping them between seasons is the harder problem.
03
Fragmented fan data
Ticketing, merchandise, and content systems each hold a piece of the fan. No one holds the whole picture.
04
Growing digital footprints
Every new team, competition, and market adds properties to run, often with the same staff.
05
Speed of competition
Results, stories, and highlights lose value by the minute. Publishing has to move at game speed.
What we deliver
How Trew Knowledge helps
From game day to off-season, we build and run the platforms fans rely on.
Real-time publishing & live data
Scores, results, athlete data, and editorial content delivered at scale.
Fan engagement & personalization
Gamification and tailored experiences that strengthen long-term fan relationships.
AI & discovery
Vector search, semantic discovery, and AI-powered experiences that help fans find athletes, stories, and moments.
Membership, loyalty & identity
Fan profiles, preferences, and rewards across every touchpoint.
Commerce & revenue integrations
Ticketing, merchandise, and event systems connected to the platform.
Managed platform services
Multi-team, multi-event architecture with the monitoring and operational support to stay up at peak demand.
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We powered Team Canada through seven Olympic Games.
Olympic.ca and Olympique.ca bring Team Canada’s stories, results, and interactive experiences to millions of Canadians. The platform was honoured as one of the best sports websites at the Webby Awards, alongside NBA.com and MLB.com.
View full case study: Canadian Olympic CommitteeMillions
Fans supported during peak global events
7
Olympic Games delivered
5,000%
Traffic increase following the Olympic Club launch
Built for fans
Canadian Olympic Club: the first of its kind.
The first digital fan club for any national Olympic team, powered by SAP Customer Data Cloud and built into the Olympic.ca ecosystem.
- Points, rewards, and exclusive access for Team Canada fans
- Secure fan identity and membership infrastructure
- Engagement that continues beyond Olympic cycles
What We delivered
What Trew Knowledge delivered.
- Full programming of Olympic.ca and Olympique.ca
- Searchable, dynamic content for sports, athletes, stories, games, and video
- WordPress VIP infrastructure built for millions of simultaneous interactions
- Ongoing support and maintenance across seven Olympic Games
ROI you can measure
Fan engagement growth
Membership adoption
Digital revenue
Live event performance
Publishing efficiency
Platform scalability
Uptime under surge
Insights
Insights for sports digital leaders
AI This Week: The Dawn of Truly Autonomous Digital Assistants
Ready When You Are
Ready to evolve your digital ecosystem for the next era of sport?
Let’s talk about live platforms, fan identity, and connected revenue experiences.