A person seated on a red couch holding a tablet horizontally, displaying the Aeroplan user dashboard. The screen shows loyalty points and travel options in a sleek dark mode UI.

Sectors

Airlines

Seamless booking. Confident day-of-travel. Enterprise-grade trust.

We design, build, and operate connected digital platforms that improve conversion, reduce service costs, and strengthen operational resilience — across web, mobile, airport touchpoints, and partner ecosystems.

  • Increase bookings revenue with frictionless retail experiences
  • Reduce operational strain with self-serve journeys and resilient integrations
  • Keep travellers informed with real-time, preference-compliant communications
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Overview

What airlines need today — especially under pressure.

Travellers expect retail-grade booking, day-of-travel self-service, and real-time communication that respects their preferences. Operations teams need resilient systems that hold up at peak and recover fast when disruption hits.

01

Frictionless booking & retail

Reduce abandonment and increase ancillary attach across web and mobile.

02

Day-of-travel self-service

Check-in, changes, and live updates customers actually trust to use.

03

Disruption recovery (IrOps)

Rebooking and service recovery that performs at peak and reduces contact volume.

04

Real-time notifications

Email, SMS, push, and in-app — preference-compliant by design.

05

Connected partner ecosystems

Loyalty, partners, and downstream systems integrated without compromising security.

What we deliver

How Trew Knowledge helps

We’ve built and operated mission-critical airline platforms for over a decade. Every engagement is scoped to the work — never to the agency org chart.

Booking & retail optimization

Improve conversion, speed, and ancillary revenue across web and mobile retail surfaces.

Day-of-travel & in-flight digital

Check-in, trip changes, live updates, and onboard connectivity customers trust.

IrOps recovery experiences

Rebooking and service recovery built for surge demand and contact deflection.

Identity, consent & governance

Privacy-by-design, policy management, and compliant customer communications.

Reliability & managed services

Monitoring, performance, and incident readiness for the platforms that can’t go down.

Loyalty & partner ecosystems

Faster partner onboarding and consistent member experiences across the stack.

  • Air Canada Aeroplan

    Featured Work

    Air Canada Aeroplan

    We helped modernize Aeroplan’s omnichannel ecosystem.

    Connecting identity, consent, partner enablement, and enterprise-grade security at scale — across app, web, partners, call centre, and downstream systems.

    View full case study: Air Canada Aeroplan

    12+

    Applications integrated

    16M+

    Members protected

    1,000s

    Threats mitigated

    Award-winning loyalty

    A benchmark for airline ecosystems.

    Aeroplan is widely recognised for loyalty innovation and member experience — including Program of the Year (Airline) and multiple top Freddie Awards categories in 2025.

    • Flexible flight rewards with Points + Cash options
    • Member-friendly redemption and availability messaging
    • Family Sharing that helps households pool points

    What We delivered

    What Trew Knowledge delivered.

    • Omnichannel ecosystem integration across app, web, partners, call centre, and downstream systems
    • Large-scale migration of PII and customer identity into SAP CDC with centralised identity
    • Consent management, policy alignment, and MFA implementation
    • Ongoing managed security and threat mitigation

    ROI you can measure

    Booking conversion history

    Ancillary attach rate

    Self-serve adoption

    Contact deflection

    Disruption recovery

    Preference adherence

Our Approach

Three steps. Same team start to finish.

No handoff between strategy, design, and engineering. We size projects to the work.

01

Discovery & assessment

A focused discovery — your goals, your travellers, your operational constraints. We audit current platforms, integration risk, and compliance posture in weeks, not months.

02

Design, build, integrate

Strategy, design system, and engineering on one team. We ship in cycles, with measurable releases against booking conversion, self-serve adoption, and recovery performance.

03

Operate, monitor, evolve

Managed services, monitoring, and incident readiness for the platforms that can’t go down. The team that built it is the team that supports it.

Insights

Insights for digital leaders in the airlines sector

Ready When You Are

Ready to modernize the traveller journey?

Let’s talk about improving booking conversion, day-of-travel service, and disruption recovery — while keeping communications real-time and preference-compliant.

Contact our team